PSY 250 Chapter Notes - Chapter 9: Rating Scale, Nonprobability Sampling, Cluster Sampling
Document Summary
Define what survey research is, including its two important characteristics. Describe several different ways that survey research can be used and give some examples. Survey research quantitative approach that has two important characteristics. First, the variables of interest are measured using self-reports. Participants are called respondents, and second, considerable attention is paid to the issue of sampling. Survey research has its roots in applied social research, market research, and election polling. It has since become an important approach in many academic disciplines, including political science, sociology, public health, and psychology. Describe the cognitive processes involved in responding to a survey item. Explain what a context effect is and give some examples. Create a simple survey questionnaire based on principles of effective item. Context effects unintended influences on respondents" answers; not related to the content writing and organization. of the item but to the context in which the item appears.
