COMM-2500 Chapter Notes - Chapter 3: Friends House, Dont, Surefire
21 Aug 2016
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Document Summary
Hearing is a physiological process, involving the vibration of sound waves on our eardrums and the firing of electrochemical impulses from the inner ear to the central auditory system of the brain. But listening involves paying close attention to, and making sense of, what we hear. We usually grasp only 50 percent of what we hear. After 24 hours we can remember only 10 percent of the original message. In our communication-oriented age, listening is more important than ever. Replacing poor listening with good listening improves efficiency, sales, customer satisfaction, and employee morale. This is why, in most companies, effective listeners hold higher positions and are promoted more often than ineffective listeners. People spend more time listening than in any other communicative activity. A number of studies have shown a strong correlation between listening and academic success. Students with the highest grades are usually those with the strongest listening skills. Listening is also important to you as a speaker.
