COMM-2500 Chapter Notes - Chapter 17: Physical Attractiveness, Steep Hill, Ad Hominem

• School: Clemson University
• Department: Communication Studies
• Course: COMM-2500
• Professor: Vanessa Condon

Document Summary

We can say that listeners will be persuaded by a speaker for one or. It is important to remember that credibility is an attitude. If you learn the principles discussed in this chapter, you will greatly. Many things affect a speaker"s credibility, including sociability, Because they perceive the speaker as having high credibility. Because they are won over by the speaker"s evidence. Because they are convinced by the speaker"s reasoning. Because their emotions are touched by the speaker"s ideas or more of four reasons: language. increase your odds of winning the minds and hearts of your listeners. Factors of credibility dynamism, physical attractiveness, and perceived similarity between speaker and audience. A speaker may have high credibility for one audience and low credibility for another. A speaker may also have high credibility on one topic and low credibility on another. Derived credibility the credibility of the speaker produced by. The more favorably listeners view a speaker"s competence and.