RECR 323 Chapter Notes - Chapter 11: Master Sergeant, Gratefulness, Aisle

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Intro: tangible tokens, awards, prizes, gifts, souvenir mementos, souvenir merchandise, (cid:862)keepsakes(cid:863) ^ Creating a legacy: mementos: phys. reminders of event exper, create legacy for event as keepsakes are displayed, used, shared w/shown to oth. after event, functional/decorative items. Objectives: use promo. products/ad specialties for ea. dimension/facet of event exper. Awards & award ceremonies: tangible expression = actual award presented, ceremonial recog. = way in which the award is presented. Id why, who, what, where, when, & how of awards program: sil(cid:448)er"s o(cid:448)er(cid:448)ie(cid:449) of the purp. of awards, ack. Achievement: bestow prestige, convey appreciation, reward perf, commemorate contrib, announce gratefulness, express admiration, praise actions, proclaim prowess, recog. ability, common theme = recog. of recipient, must be incorp. into mktng/promo. strategy. Judges provided w/entry instructions/eval. criteria: blind/anonymous judging = most equitable. & customizing the award: may need security to protect such articles against theft, awards should be inscribed with:

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