RECR 323 Chapter 2: CH 2 Creating the Event Plan

• School: Chico State University
• Department: Recreation and Parks Management
• Course: RECR 323
• Professor: Kelli Mc Crea

Document Summary

Content (program: scope definition: derived from id need, request, req. for event, product (event) analysis, feasibility analysis. Output = proj. deliverables/used to shape proj. plan. Purpose, goals, & objectives: determ. expectations to defn. scope/specifications that result in event that satis. cust. needs/desires. Use comprehensive client interview form: smart goals. T time-related: determ. temporal (time), dimensional (size), numerical (quan. ), categorical (type), financial ($), phys. (effort) & proportional (allotment) magnitude/boundaries ass. w/event proj. Influ. acquisition/allocation of resources for event & valuation of its outcomes. Return on investment (roi)/return on objectives (roo) Scope creep: scope of proj. keeps creeping outward. Why purp. of event foundation that drives all oth. decisions about scope/event elements to be inc. Who aud. /guest profile & vol. must be defn. What determ. event context, content, mandate. How/how much how much in way of resources will be req. /allocated. Customers: create cust. profile for ea. constituency you will need to serve. Inc. demographics, lifestyle/life stage, purchase stim. , benefits sought.