COM CO 101 Chapter Notes - Chapter 2: Henry Paulson, South By Southwest, Mass Media
10 Feb 2017
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Document Summary
Example of sxsw (south by southwest) music festival. Initial goal of bringing like-minded people together for networking. Brought people together through social media: created a network, a platform for what began as. What started as a small gathering became a communication extravaganza: networking, communicating etc. Fundamental rules of communication: choices are connected with the eventual outcome, different types of communication are connected in fundamental ways. Communication: the process through which people use messages to generate meanings within and across contexts, cultures, channels and media. Self-presentation (presenting yourself in a certain way) Instrumental (to achieve a certain goal e. g. to persuade) Relationship (create, maintain, or destroy a relationship) Modern field but ancient discipline: egyptian sage ptahhotep (2200bce) wrote a book about improving communication skills. Practice active listening: emergence of rhetoric. Aristotle added requirements: practiced in ancient rome: Com other than rhetoric, link to psych and philo: wwii. Large increase in popularity of com studies.
