SUST 510 Chapter Notes - Chapter 2: Civil Society, Corporate Social Responsibility, Reputation Management

• School: Binghamton University
• Department: Sustainable Communities
• Course: SUST 510
• Professor: Prof. H

Document Summary

Communication regarding sustainability: conceptual perspectives and exploration of societal. To analyze the identified six subsystems, we explore how the categories of communication about, of and for sustainability (cas, cos, cfs) are reflected in the subsystem-specific discourses on sustainability communication: civil society. Civil society constitutes a societal subsystem distinct from the economic and the political subsystems as well as from the sphere of private life. In civil society, voluntary institutions are formed in order to pursue matters of public concern. Most communication activities within this subsystem could in some way be classified as cfs. Forms of cas are found that facilitate a common understanding of what constitutes environmental problems as well as sustainable solutions. Cos serves to draw public attention to matters concerned with sustainability. Since civil society actors typically lack significant political power or abundant financial resources, they rely on public attention to gather support for their causes.