MIS 3305 Chapter Notes - Chapter 13: Netflix, Business Process, Paradigm Shift
9 Nov 2016
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Three interactivity measurements: number of repeat visits to the advertisement, time spent viewing the ad, number of pages viewed. The world wide web provides access to internet information through documents including text, graphics, audio, and video files that use a special formatting language called html. The long tail describes niche-market e-business strategies that capture the tail of a typical sales curve. Disruptive technology: a new way of doing things that initially does not meet the needs of existing customers. Sustaining technology: produces an improved product customers are eager to buy, such as a faster car or larger hard drive. Hypertext markup language links documents, allowing users to move from one to another simply by clicking on a hot spot or link. Digital darwinism implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction. during its first few years of operations between 1991 and 2003.
