BPL 5100 Chapter Notes - Chapter 7: Beck, World Economy, Human Resource Management
Document Summary
Lo7-1 the importance of international expansion as a viable diversification strategy. Lo7-2 the sources of national advantage; that is, why an industry in a given country is more (or less) successful than the same industry in another country. ** firms that succeeded in global markets had first succeeded in intensely competitive home markets. We can conclude that competitive advantage for global firms typically grows out of relentless, continuing improvement, and innovation. Lo7-3 the motivations (or benefits) and the risks associated with international expansion, including the emerging trend for greater offshoring and outsourcing activity. It can be applied to virtually any factor of production and every stage of the value chain: ex: a firm may locate its call centers in india, its manufacturing plants in. Instead, companies like ge have committed significant resources to developing products that meet the needs of developing nations, products that deliver adequate functionality at a fraction of the cost.
