TCOM 331 Chapter Notes - Chapter 1: Wassily Kandinsky, Irwin Edman, Selective Perception

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Ex: painting your bathroom one color then choosing a different color only to realize that. Examples of how we make aesthetic choices every day: Choosing what flowers go on the dinner table. Choosing a picture to put on the wall. These all require knowing what choices are available and making the right decision with minimum wasted effort. off- white is the best is expensive, time consuming and frustrating. As median communicators we must go beyond everyday reflexes to approach creative problems with educated judgement and media aesthetics can help us with this. Video: more inclusive term for all kids of video production. situation or program genre. Film: this refers to traditional motion pictures screed in movie theaters. digital media. recording of someone"s beach trip. Despite the technical convergence of video and film they still differ in how they are watched. Films being primarily in a theater and video normally on a television, computer, or smartphone.

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