MKG 300 Chapter Notes - Chapter 12: The Home Depot, Warehouse Club, Ace Hardware
13 Sep 2016
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Chapter 12- retailers, wholesalers, and their strategy planning. Retailing covers all of the activities involved in the sale of products to final consumers. Consumers spend . 5 trillion a year buying goods and services from u. s. retailers. Examples of marketing strategy decisions for retailers on p. 305. General stores carried anything they could sell in reasonable volume and were the main retailers in the. Most conventional retailers are single-line or limited-line stores specialize in certain lines of related products rather than a wide assortment. Limited-line retailers can satisfy some target markets better p. 306. Expand assortment and service- to compete at a high price. A specialty shop is a type of conventional limited-line store that is usually small and has a distinct. Aim at carefully defined target market by offering a unique product assortment, knowledgeable salesclerks, and better service. Department stores are larger stores that are organized into many separate departments and offer many product lines.
