PSYC 2120 Chapter 3: Chapter 3
16 Oct 2018
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Document Summary
Chapter 3: the core elements of social cognition. The motives behind thinking: the why of social cognition. The need to be accurate: desire to achieve an accurate understanding, activated when being inaccurate could result in undesired outcomes. The need to reach closure quickly: desire for a simple, quick and clear understanding as opposed to confusion and ambiguity, activated when thinking is effortful or unpleasant (under time pressure) Impressing your friend with a movie; thinking long and hard to find the right one. The how of social cognition: two ways to think about social world. Cognitive system: conscious, rational, controlled system of thinking. Experiential system: unconscious, intuitive and automatic system of thinking. Accessibility and priming: salient schemas: highly accessible and color thinking and behavior, priming: occurs when something in the environment activates schema, when primed: schemas can influence the impressions we form of others and might sometimes influence behavior.
