PSYC 1010 Chapter Notes - Chapter 25: Encoding Specificity Principle, Dan Ariely, Social Inequality
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PSYC 1010 Full Course Notes
Verified Note
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Document Summary
Psyc 1010: module 25 storing and retrieving memories. The best retrieval cues come from associations we form at the time we encode a memory smells, tastes, and sights that can evoke our memory of the associated person or event. To call up visual cues when trying to recall something, we may mentally place ourselves in the original context. I could not put the conversations into a context. There was no background, no features against which to identify the place. Normally, the memories of people you have spoken to during the day are stored in frames which include the background. Priming often our associations are activated without our awareness. Philosopher-psychologist william james referred to this process, which we call priming, as the wakening of associations. seeing or hearing the word rabbit primes associations with hare, even though we may not recall having seen or heard rabbit. Priming is often memoryless memory invisible memory, without your conscious awareness.
