MKTG 2030 Chapter Notes - Chapter 4: Sunscreen, Psychographic, Convenience Sampling

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coffeeduck671

24 May 2012

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Managers need and then gather, sort, analyze, store and distribute relevant info. to users. Combines info. to use for marketing decision making. Mis includes: four types of data. Marketing intelligence data on competitors and business" environment. Info. gathered through marketing research: comp. hardware and software to analyze data and create reports (stored and accessed here, mis experts who manage the process (generate reports as needed) Uses variety of internal info. to produce reports on results of sales and marketing activities. Intranet: internal corporate communication network that uses internet technology to link company departments, employees, databases. Secured, only authorized users can access them. Sales people can serve customers better as they have immediate access to info. (such as on pricing, inventory, production, shipping dates) These front line employees also enter their reports into the system which provides a very useful source of info. about customers.

Related Questions

Which of the following statements is true about business intelligence?

1) It is the use of information systems to gather and analyze information from internal and external sources in order to make better business decisions.

2) It is the use of human resources to gather and analyze information from external sources in order to make better business decisions.

3) It is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.

4) It is an act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through the use of information technology.

5) It is the process by which a customer-owned mutual organization or cooperative changes legal form to a joint-stock company.

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Which of the following statements about market research is true?

a. It is involved in some phases of the information management process.
b. It is just for large organizations with deep pockets
c. It is the process of gathering and interpreting data for use in developing, implementing, and monitoring a firm's marketing plans.
d. It is a non-essential activity that takes a single form.