ECON 1000 Chapter Notes - Chapter 12: Natural Monopoly, Price Discrimination, Price Ceiling
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ECON 1000 Full Course Notes
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If demand is elastic, lowering prices will increase marginal revenue. Revenue gain from more units sold outweighs revenue loss from lowered price. If demand is inelastic, lowering prices will decrease marginal revenue. If demand is unit elastic, marginal revenue remains unchanged. Revenue gain is equal to revenue loss: price and output decision, monopolies still act as normal firms in that they try to maximize economic profit. This is achieved when mr = mc: unlike normal firms, monopolies will produce the profit-maximizing quantity and sell it for the highest price it can get. Price exceeds marginal revenue so it also exceeds marginal cost: comparing monopolies and competition, price and output, perfect competition. In perfect competition, the market supply curve is the sum of the supply curves of many individual firms in the market: equilibrium occurs where the supply and demand curves meet.