ADMS 4570 Chapter Notes - Chapter 5: Experience Curve Effects, Nachos, The Keg
27 Sep 2016
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*** this is a good one: can have lots of innovation, need to be involved in all parts of the value chain. Have a lower end store, and then have a higher end store like. Marciano perceptions of differentiation that vary between buyers and sellers some things might still be viewed as commodities so don"t bother focusing on those. The keg they don"t offer nachos or pizza just steaks and cooked to perfection. This would make them responsible for a greater proportion of the firm"s profits as well as improve their bargaining position for their share of the firm"s resources in the future. You need to focus on all areas of the value chain, not just put time into the areas that create the greatest margins. Also cant focus too narrowly on economic analysis, also need social, political and cognitive. The model lacks dynamism and it emphasizes stability it doesn"t analyze how one gets there.
