ADMS 3521 Chapter Notes - Chapter 4: Search Engine Marketing, Search Engine Optimization, Web Banner
6 May 2015
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Multi-channel marketing plan (omni channel: web site. 4 important functions: establishing the brand identity and consumer expectations; e. g. coke"s. , which, for a fee: advertising keywords (such as google"s adwords) Web pages with search engines by altering the content and design of the. : banner ads, rich media ads, sponsorships, and video ads: banner ad displays a promotional message in a rectangular box at the top or bottom. When clicked, it brings customers directly to the advertiser"s web site, and the site where the ad appears can observe the user"s behavior on the site. For instance, webmd. com offers sponsorship sites to companies such as phillips to describe its home defibrillators, and lilly to describe its pharmaceutical solutions for attention deficit disorders among children. Social media sponsorships, in which marketers pay for mentions in social media, such as blogs, tweets, or in online video, have also become a popular tactic: online advertising network web sites that want to host advertisements.
