CS101 Chapter Notes - Chapter 1: Mass Media, The Canadian Encyclopedia, Economic History
Document Summary
Explores the ways in which information is given meaning by those who produce, distribute, and interpret it. Research focuses on variety of topics (i. e. mass media and its economic structure and influences on political life. May focus on how particular messages are presented in films, advertisements etc. Identifies the full range of meanings, whether intended or not, to see how those meanings are structured into the final message that people receive, and to examine the impact of what is being communicated. Argued that the way information is disseminated influences not only the impacts of the message but also its content and the shape of social life as a whole. Predicted many changes that were to occur in society.