BU412 Chapter Notes - Chapter 5: Taco Bell, Arbitrage, E-Commerce
Document Summary
Experiences, performances, and solutions are not physically shipped and stored. Information and product flow distribution of information and promotional materials relating to the service offer. Negotiation flow reaching an agreement on the service features and configuration, and the terms of the offer so that a purchase contract can be closed. Product flow many services require physical facilities for delivery. Information flow related to the information and possibly consultation petals. Negotiations flow is present in order taking and potentially billing and payment petals. Product flow relates to the remaining petals and core service. Distribution options for serving customers: determining the type of contact. Service providers should go to their customers when: Going to the customer"s site is unavoidable if the object of the service is some immovable physical item, such as a tree to be pruned. In remote areas service providers often fly to visit their customers because the latter find it so difficult to travel.
