BU385 Chapter Notes - Chapter 8: Quality Of Life

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2 Dec 2016
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Decisions made infrequently in response to: growth marketing strategy, shifts in market or in business costs, depletion of resources. Important design decision: long term commitment/costs, large impact on capital and operating costs, poor choice detrimental to operations. Suppliers: near source of raw materials. Middle: close to supplier or customer. Process usually takes 6 months 1 year. Location of raw materials: companies locate near/at source of raw materials out of necessity, perishability, and transportation costs. Location of markets: retailers/service providers usually found near the centre of the markets they serve competition/convenience factor, perishability of products (must locate close to markets, need for closeness to customer. Other costs: business and personal taxes in some provinces can affect attractiveness to companies seeking new locations, land and building costs differ across regions. Sufficient availability of potential applicants living near a site: large employers usually locate around a big city for this reason.

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