BU352 Chapter Notes - Chapter 17: Trade Bloc, Economic Sanctions, Foreign Exchange Controls
Document Summary
Assess viability of international markets: political, economic, social, technology, use all to look at potential of country, have to make trade offs, find most appealing combination. Social: have to understand culture to succeed in global initiative, visible artifacts (behaviour, dress, symbols, underlying (though process, beliefs, assumptions), harder to see but important, can use hofstede"s cultural dimensions, power distance, uncertainty avoidance. Indulgence: verbal cues in north american vs asia, overall, culture affects how you buy, who is in charge of buying decisions, when and why and how you shop. Infrastructure: basic facilities, services, installations needed for community to function: transportation (get goods around), distribution channels (get good around in good time), communications (find information about product n marketplace), commerce (legal, banking, regulatory allows market to function) Big potential for market, expand all services to these countries that can now afford to support them. After concluded analysis of most viable markets (lo1), need to assess capabilities.
