BU352 Chapter Notes - Chapter 16: Sentiment Analysis, Style.Com, Gamification
Document Summary
Social media- refers to content distributed through online and mobile technologies to facilitate interpersonal interactions. Listen to part of the song on itunes: engage the customer with social network, relationship, loyalty and commitment, ex. blogging, microblogging. Media sharing sites: media sharing sites explicitly rely on the capability to enable users to share content they have generated ex. 97% of consumes access social media through their computers, 37% access these media via their mobile phones, 3% through ipads, and 2% through e-readers. 4 e: mobile marketing is useful for creating excitement with consumers at time of sale. Amazon, stylish girl can scan a product and compare the price online to see whether they can get a better deal. Style. com offers a mobile app for people to access the content in the style magazine. Location based (cid:1688)gamified(cid:1689) apps: free apps that use their gps function on their phone to share what they are doing, where they are and when they"re doing it.
