BU352 Chapter 12: BU352 Chapter 12
Document Summary
Chapter 12: distribution (place: explain the interrelationships between distribution channels, supply chains, and logistics, understand how distribution adds value, describe channel design and strategies, answer and exam question on what logistics management means. Distribution channels, supply chain, and logistics are related products from point of production to point of consumers. Distribution channel set of institutions that transfer the ownership of and move. The term distribution channel and supply chain are the ame and often used interchangeably. Dc"s make products available to consumers either through direct channels to deliver to consumers, or indirectly through intermediaries. Supply chain management set of approaches and techniques to efficiently integrate suppliers, manufac, warehouses, stores, and transportation intermediaries into seamless value chain in which merch is produced and distributed. A simplified supply chain would be one in which manufacs make products and sell them to intermediaries such as retailers and wholesalers retailers. Wholesaler - firms that buy products from manufacs and resell them to.
