BU352 Chapter Notes - Chapter 9: Toothpaste, Liquid Oxygen
Document Summary
Lo1: complexity of product core customer value: basic problem solving benefits that consumers are seeking marketers convert core customer value into an actual product ccv has two parts: actual. Product and associated services actual product brand name, features/design, quality level and packaging associated services non-physical aspects such as product warranties, financing, product support and after-sale service. Lo2: types of consumer products speciality products: customers show a strong preference that they will expend considerable effort to search for the best suppliers. Shopping products: consumers spend a fair amount of time comparing alternatives; go store-to-store shopping, and chatting will salespeople. Convenience products: consumer is not willing to spend ay effort evaluating prior to the purchase. Ex. commodity items such as beverages bread or soap. Unsought products: consumers do not normally think of buying or do not know about. Colgate palmolive"s product lines include oral care, personal care, household care and fabric care o.
