BU352 Chapter Notes - Chapter 13: Multichannel Marketing, Discount Store, Warehouse Club
Document Summary
Bu352 ch13 retailing and multichannel marketing: key terms. Big-box food retailers: come in three types: supercentre, hypermarket, and warehouse club; larger than a conventional supermarket; carry both food and nonfood items. Category killer: offers an extensive assortment in a particular category, so overwhelming the category that other retailers have difficulty competing. Category specialist: ffers a narrow variety but a deep assortment of merchandise. Conventional supermarket: offers groceries, meat, and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise, in a self-service format. Co-operative (co-op) advertising: an agreement between a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs. Discount store: offers a broad variety of merchandise, limited service, and low prices. Drugstore: a specialty store that concentrates on health and personal grooming merchandise, though pharmaceuticals may represent more than 60 percent of its sales. Extreme-value retailer: a general merchandise discount store lower-income urban or rural areas. found in.
