BU352 Chapter Notes - Chapter 1: Customer Relationship Management, Marketing Mix, Retail
Document Summary
Bu352 ch. 1 overview of marketing: key terms from textbook. B2b (business to business): the process of selling merchandise or services from one business to another. B2c (business-to-consumer): the process in which businesses sell to consumers. C2c (consumer-to-consumer): the process in which consumers sell to other consumers. Customer relationship management (crm): a business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm"s most valued customers. Exchange: the trade of things of value between the buyer and the seller so that each is better off as a result. Goods: items that can be physically touched. Market: refers to the groups of people who need or want a company"s products or. Ideas: thoughts, opinions, philosophies, and intellectual concepts. services and have the ability and willingness to buy them. Marketing: a set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships.
