BU352 Chapter Notes - Chapter 12: Point Of Sale, Direct Market, Barcode
Document Summary
Allow manufactures to deal directly with consumers. Can listen consumers thought directly and it helps r&d. Requires excellent customer services, otherwise it can damage brand image. Usually it sells with retail recommended price. One or more intermediaries work with the manufacture to provide goods to customers. Hybrid approach, use combination of both direct and indirect. Need strong relationship with them iphone, you can buy it from apple store or mass merchandise . A supply chain relationship that the members are committed to maintain long term, investing opportunities that are mutually beneficial. Monitor and check, ethical choices, share ideas. Pool strengths and abilities and exploit potential opportunities together. Upc: the clack and white bar code. When store inventory drops to specified level, more is shipped. The # of channel members to use at each level of the supply chain. Designed to get products into as many outlets as possible.
