BU208 Chapter 18: Module 18
Document Summary
Appropriate, attractive visuals create immediate stories: advices understand them. Using visuals to tell stories quickly and remember them easily. Formal visuals are divided into tables and figures. Numbers are words arranged in rows and columns. Use only when when you want the audience to focus on specific numbers. Force the audience to measure area compared to the whole. The title of the visual puts the story into context, indicating what your audience should and to show correlation. Compare items over time, to show frequency or distribution look out for. Use visuals to see that ideas are presented completely. To present material more compactly and with less repetition. The kind of visuals you need to depend on your prosoes, your info, and the audience. Make sure the visuals come from a reliable source tables. Stories interpret or frame situations in ways that resonate for the readers. Look for relationships and/pr patterns that are significant to your audience.
