Sociology 2172A/B Chapter Notes - Chapter 1: Social Identity Theory, Stereotype, Laundry Detergent
14 Jul 2016
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Cultural schemas for racial identity in canadian tv advertising . Jane marcellus and margaret morrison: our society is becoming more segmented, so even if stereotypes are indeed helpful it id becoming more difficult to create a meaningful stereotype that the audience can resonate with right away. It is harder than ever to get a viewer"s attention when it comes to commercials. In this media-saturated world, consumers have become more sophisticated about what the media can (and can"t) do o o. So if it"s not authentic, the consumer may very well ignore the message. Argument what"s the harm in advertising stereotypes. To a few, simple, essential characteristics, which are represented as fixed by nature. Stereotypes are limiting, often demeaning, and simply not necessary to sell products. Stereotype comes from early printing, where is had to do with using a metal plate to reproduce the same image.
