Sociology 2172A/B Chapter Notes - Chapter 7: Ethical Consumer, Brand Loyalty, Stock Market
8 Feb 2018
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Document Summary
Brands are woven into everyday life inscribed on objects that we use, printed on our clothes, visible on buildings, and embedded in nearly every media text we read, watch or interact with. They are also much more than just symbols that convey meanings. Brands are continuously created and circulated within culture they are created out of interactions between cultural producers and consumers. Early brands and advertisements made claims about the specific qualities of the products such as; the ingredients, quality of the manufacture, the family name, the place of the producers, and the applications and uses of the product. The brand was simply a name and logo that enabled consumers to recognize the product as having those particular qualities. The development of transport systems like railway enabled those goods to be transported to wider markets and the development of media enabled messages about those products to be distributed to those larger markets.
