Sociology 2172A/B Chapter Notes - Chapter 6: Northern Canada, Pampers, Organ Donation
31 Jan 2017
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Social advertising is a marketing campaign selling an idea, change in society, etc. , instead of a product. In ancient greece & rome: to free slaves. In england: to abolish debtor prisons, to grant voting rights to women, to do away with child labor. In 19th century america: abolitions, temperance, prohibition, and suffragette, regulate the quality of food and drugs. Social advertising: (cid:498)the application of marketing technologies developed in the. Involves: (cid:498)the analysis, planning, execution and evaluation of programs designed to and that of society(cid:499) influence the voluntary behaviour of target audiences to improve their personal welfare. Using commercial model to get peoples attention to do something different. London tried to attract new immigrant to move to london, had pamphlets and posters, and had an ethnic group of people holding hands in a circle with a slogan that said (cid:498)london is all mixed up(cid:499) (was unsuccessful) Deliver health promotion messages to specific populations.
