Sociology 2172A/B Chapter Notes - Chapter 2: Rolex, Hyperbole, Price Drop
20 Nov 2016
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Document Summary
Advertising is and has become a very complex, integrated way to get messages across to a small to large, or specific to diverse group of people. Advertising crosses with today"s mainstream entertainment we see it on tv shows and movies bonds us to the characters in a sense. Social power of advertising example : budweiser added in their advertising whassup now is a constant used term in our society ties it in with the company. These types of ads give a sense of charisma to it and are constantly talked about which increase popularity through communication and bonding. Advertisers make every effort to blur the line of distinguishing untruth and humorous hyperbole. Controversy over advertising some see advertising as an evil force to our society (blame eating disorder increase on ads) Advertising intrudes our personal and public spaces (all over the walls outside) Advertising influences the communication norms of the culture which it draws from.
