Sociology 2172A/B Chapter Notes - Chapter 1: Pharmaceutical Industry, Mobile Advertising, Simple Living
11 Oct 2016
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Captive audiences: people who do not have a choice about seeing the advertising. Advertising can overstep its bounds, but the majority of marketing communications add value to peoples lives. Increasingly out of the home because consumers spend less time at home. Consumers unwilling to slow down to absorb traditional advertising. Advertisers adapting to changes in modern consumer behavior. Advertisers not limiting consumers, they are providing social backdrop to modern consumer lifestyles. The advertisement business model has been engine of creativity for consumers and success for business markets. Advertising is smart business component and sparks global awareness because it promotes capitalism, enhances the economy, and provides jobs. Advertising has intended and unintended effects on consumers and society. Unintended effects or misuse of advertising that lead to resistence. Competition drives up quality in the market due to capitalism. The more places to advertise, the better, when you consider the economic benefit. Advertising accounts for 2% of the us gdp.
