Psychology 2070A/B Chapter Notes - Chapter 7 and 8: Social Proof, Binge Drinking, Social Influence
19 Jan 2016
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Chapter 7 and 8 notes: conformity and group processes. Conformity refers to a change in behaviour resulting from the real or imagined influence of other people: cross species, not inherently good or bad. Other species than humans do it as well. Depends on why and how you are conforming: ex: getting people to perform in a more environmentally friendly matter is good. getting people to conform and hit someone is bad. Two main reasons for conforming: informational social influence, normative social influence. Informational social influence: the need to know what"s right. People are a source of information to guide our behaviour. Ex: binge drinking, or drink matching with someone else etc: can yield private acceptance or public compliance. Private acceptance occurs when we conform to others" behaviour and truly believe what they"re doing or saying is right. Public compliance occurs when we conform to others" behaviour publicly, but don"t necessarily believe in what they"re doing or saying.
