Psychology 2070A/B Chapter Notes - Chapter 6: Theory Of Planned Behavior, Ambivalence, Cognitive Load

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Graeme Haynes

Document Summary

Attitudes: our evaluations of people, objects, or ideas: positive or negative reaction toward someone or something, ambivalence is having mixed feelings towards something, 3 components: Affectively based attitudes: based on emotions and feelings, can occur even when we have objectively negative beliefs about the thing, ex. Politics, sex, religion: based on our values, morals, and beliefs, not rational or logical. Cognitively based attitudes: based primarily on fact, classify an object so we can tell if it"s worthwhile, ex. Behaviourally based attitudes: based on our observations of how we behave toward an object, self-perception theory. Sometimes unconscious: positively correlated when affectively based, not necessarily related when cognitively based. Theory of planned behaviour: the best predictor of a person"s planned behaviours are the persons attitude towards the behaviour, subjective norms, and perceived behavioural control. Specific attitudes: the more specific, the better it predicts actual behaviour.