Psychology 2070A/B Chapter Notes - Chapter 6: Implicit-Association Test, Persuasion, Theory Of Planned Behavior

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Graeme Haynes

Document Summary

Don"t result rational examination issues: not governed by logic (cant persuade, linked to peoples values, trying change challenges them. Cognitively based attitudes: an attitude based primarily on person"s beliefs about properties of attitude object, classify + and (-) quickly tell whether worthwhile have anything to do with it. Behaviourally based attitudes: attitude based primarily on observations of how one behaves toward an attitude, bem (1972) self-perception theory- under certain circumstances don"t know how feel until see how behave. Explicit versus implicit attitudes: explicit attitudes- attitudes consciously endorse and easily report. Implicit attitudes- attitudes involuntary, uncontrollable and times unconscious: implicit association test (iat)- categorize words/ pics on comp= infancy and actively investigating nature, how to measure and relation explicit. Implicit and explicit positively correlated asked reflect feelings attitude object (coke vs pepsi) but not nec related asked focus cognitions about attitude object.