Political Science 2230E Chapter 1: CEA, “Thinking Outside the Box: TV News Broadcasting during the 2015 General Election,” pp. 66-67. – jenifer ditchburn
27 Dec 2018
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Cea, thinking outside the box: tv news broadcasting during the 2015 general election, pp. These shifts are all part of an election campaign that saw the broadcast news media in a period of transition and evolution. Innovation is a necessity for an industry that is under incredible economic pressure with dispersed publics and declining ad revenues. The economic reality for broadcasters (for all news media for that matter), manifested itself in how they decided to cover the leaders" tours, which are normally the centre piece of the traditional media"s coverage of an election campaign. For decades, media critics have scrutinized the homogenous coverage of the leaders" tour and how it siphons away attention from issues that are important to voters. Broadcasters with room to explore other, more citizen-centred options for covering the election campaign.
