Political Science 2230E Chapter Notes - Chapter 1: Microtargeting, Elections Canada, Informa
27 Dec 2018
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Document Summary
Cea, data-driven microtargeting in the 2015 general election, 14-15. The process of using targeted communication, designed to in uence and mobilize identi ed vot- ers is known as microtargeting. In fact, data- driven microtargeting shifts the focus of partisan campaigns from the work of public persuasion and the building of a national consensus toward what could be described as manipulative exercises in private persuasion. T the fact that party databases are not gov- erned by either of canada"s two core privacy laws. The loss of transparency, the manipulative character of targeted persuasion, and privacy concerns suggest data-driven microtargeting is not making a positive contribution to canadian democracy. Cea, political parties, campaigns, data, and privacy, 16-17. Since 1997 elections canada has assigned voters a unique identi ca- tion number and this eight-digit id is shared with parties, along with names, addresses, and gender.
