Management and Organizational Studies 3322F/G Chapter Notes - Chapter 2: Event Management, Social Change, Strategic Alliance

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: Angela White

Document Summary

Identify essential external trends and conditions that influence. Describe the steps in the strategic planning process. Identify the distinctions and relationships among the various types of. Characterize the essential elements of a corporate plan. Outline the structure and content of a marketing plan. Outline the structure and content of a marketing communications plan. Show how integrated marketing planning provides solutions to marketing: all business planning is integrated process that involves planning at three levels of an organization, corporate planning, marketing planning. Planning conducted by brand and marketing managers: marketing communications planning. Plans designed by communications specialists based on guidelines, provided by brand and marketing managers: corporate plans provide guidance and direction for marketing plans, marketing plans provide directions for marketing communications plans. Factors influencing strategic planning: strategic planning (corporate strategy, the process of determining objectives (setting goals) and identifying strategies (ways to achieve goals) and tactics (specific action plans) to help achieve objectives o.