Management and Organizational Studies 3322F/G Chapter 9: CHAPTER RECAP

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: John White

Document Summary

Public relations: a form of communication designed to gain public understanding and acceptance. Use publicity that does not necessarily involve payment. Appear in news media and social media, providing the legitimacy advertising does not offer. The practice of public relations is used to build rapport with the various publics a company, individual, or organization might have. employees, distributors, suppliers, shareholders and customers with less frequently. Internal publics: the publics with which an organization communicates regularly; can include. External publics: those publics that are distant from an organization and are communicated. Want to build an open, honest and constructive relationship with various publics. As a management function, pr will help an organization anticipate and and interpret public opinion that will have an impact on it"s actions. Will also provide the means to plan and implement communications strategies that are in the best interest of the organization.