Management and Organizational Studies 3322F/G Chapter Notes - Chapter 12: Research I University, Scientific Method, Pupilometer

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: John White

Document Summary

1: some steps must be taken to develop a representative sample, define the population (universe): in marketing research, a group of people with certain age, gender or other demographic characteristics. Identify the sampling frame: a list used to access a representative sample of a population (it is a means of accessing people for a research study: determine the type of sample, probability or non-probability, prob. : a sample of respondents who are known to have an equal chance of selection and are randomly selected form the sampling frame: non-prob. 4: recommendations and implementation, once the research project is complete, the research company will present its findings in a written report and highlight the main points in a visual presentation. Measuring and evaluating internet communications: cookie: a(cid:374) ele(cid:272)tro(cid:374)i(cid:272) id tag se(cid:374)t fro(cid:373) a (cid:449)e(cid:271) ser(cid:448)e to a user"s browser to track the user"s (cid:271)ro(cid:449)i(cid:374)g patter(cid:374)s.