Management and Organizational Studies 2320A/B Chapter Notes - Chapter 5: Business Marketing, Liquid Oxygen, Vise

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Michael Aloisio

Document Summary

Business-to-business marketing is the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailer. B2b marketing involves manufacturers selling to wholesalers that, in turn, sell products to retailers. B2b transactions can also involve service firms that market their services to other businesses, but not to the ultimate consumer. The main focus of b2b firms is to focus their efforts on serving specific types of customer markets to create value for those customers. Below, i will discuss the importance of each one of these parties in relation to b2b. Manufacturers buy raw materials, components, and parts that allow them to manufacture their own goods. Just as an example, volkswagen is the largest auto manufacturer in. Europe, and also owns and distributes a few other vehicle brands as well.