Management and Organizational Studies 1021A/B Chapter Notes - Chapter Lecture 7: Reinforcement, Online Advertising, Mattress

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Hayden Woodley

Document Summary

Personality characteristics are often revealed in a person"s self-concept, which is the way people see themselves and the way they believe others see them; Ideal self: how you would like to see yourself. Men are becoming more concerned about their self-concept when it comes to body image and grooming. But if it is not a pleasant experience, then negative reinforcement has occurred; it would cause consumers avoid the behavioural response rather than repeat it. Attitude formation: shaped by our values and beliefs, which we develop in the process of growing up; Product seeding: hiring people to talk up a brand to others. Consumer socialization: the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is consumer socialization; brand preferences that develop as age 2 can last a lifetime; 5 roles of family members are another element of family decision-making: Information gatherer, influencer, decision maker, purchaser, and user.