Management and Organizational Studies 1021 Chapter Notes - Chapter DEFFINITIONS: Unstructured Data, Predictive Analytics, Store Brand
31 Jul 2017
School
Department
Professor
Document Summary
Energizing force that stimulates behaviour to satisfy a need. A person"s character traits that influence behavioral responses. Process by which someone selects, organizes, and interprets information to create a meaningful picture of the world. Anxiety felt when a consumer cannot anticipate possible negative outcomes of a purchase. Behaviours that result from repeated experience or reasoning. Favorable attitude toward and consistent purchase of a single brand over time. Tendency to respond to something in a consistently favorable or unfavorable way. Consumer"s perceptions of how a product or brand performs. A group of people who influence a person"s attitudes, values, and behaviours. A family"s progression from formation to retirement, with each phase bringing distinct needs and purchasing behaviours. A set of values, ideas, and attitudes that are learned and shared among the members of a group. Subgroups within a larger culture that have unique values, ideas, and attitudes. Study of similarities and differences among consumers in two or more societies.
