Health Sciences 2250A/B Chapter Notes - Chapter 8: Health Promotion, Unit, European Cooperation In Science And Technology
12 Dec 2018
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Must design intervention that is effective + efficient. Intervention planned actions that are designed to prevent disease/injury or promote. Size of intervention # of activities that make up intervention. Multiplicity number of components/activities that make up intervention. More effective if aimed at multiple levels of influence. Dose number of program units delivered. Strategy general plan of action for affecting a health problem. People/audience centered: communication channels route through which message is disseminated to priority population, 4 channels of communication are: Intrapersonal (1) reach fewest # of people (2) between health care provider + patient (3) most time + resource intensive channel (4) use personal relevance (a) personalizing placing name of recipient in communication (i) Message to help get individuals attention (b) targeting providing standardized information to segmented group (i) tailoring combination of information/change strategies intended to reach one specific person based upon unique. Best for helping change complex behaviour (5) telephone: (a) individual initiated (i)
