Health Sciences 2250A/B Chapter Notes - Chapter 4: Biomedicine, Behavioural Sciences, Pubmed

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Assessing needs: need: the difference between the present situation and a more desirable one, ex. Buuuut: info might not identify true needs of the priority population. Primary data: sources: single-step or cross-sectional surveys. 3: gathering data from individuals or groups with a single contact, written questionnaires and interviews, self-report data: answering questions about self. Exercising, taking medication, smoking, asking spouse: other people who are respondents, significant others: fam and friends, opinion leaders: individuals who are well respected in a community and can represent the views of the priority population (ex. Someone who has struggled with losing weight) can be biased tho: written questionnaires, advantages, reach large numbers, short time period, low cost, minimal staff. Buuuut: not everyone has internet access , obtaining email addresses can be hard , some ppl lack comfort in using computer , response rate is mixed, group interviews.

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