Economics 1021A/B Chapter Notes - Chapter 14: Monopolistic Competition, Perfect Competition, Market Structure

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ECON 1021A/B Full Course Notes
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ECON 1021A/B Full Course Notes
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Large # of firms compete: each firm produces differentiated product, compete on quality, price and marketing. Firms free to enter and exit industry. Product differentiation: product differentiation: product that"s close substitute but not perfect substitute. Some people willing to pay more for 1 variety: when p , qd (but not necessarily to 0) Competing on quality, price and marketing. Quality: physical attributes that make product different from other firms" products, design, reliability, service provided, ease of access. In long- run, firms neither exit or enter since no ep is made. Price and output in monopolistic competition. Firm"s short- run output and price. Profit maximizing might be loss. In short run, same as monopoly. Firm"s goal is to maximize ep: produces where mr=mc. Long run: zero economic profit. Firms experiencing el will go out of business and leave market. Firms making ep incentive to enter market: d curve and mr curve shift leftward, qty.

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