American Studies 4420E Chapter Notes - Chapter 5: Kaleidoscope, Parallax

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cerisecoyote820

23 Sep 2012

School

Western University

Department

American Studies

Course

American Studies 4420E

Professor

Eric Ball

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Document Summary

Today"s class, perceptions on illusions, and how we see things the way they are and why. You saw in the table example how things aren"t always as they seem, and we see things differently, in possibly in accurate ways. Example is if i am in a forest then i shouldn"t expect a fridge to pop up. These two processes combine, and it occurs very quickly. Focusing- you have to focus on certain stimuli, by filtering and zoning out unnecessary things. So professor attends to and makes you focus on the front lecture, so you attend to what they are talking about. Both stimulus (1) and personal factors (2) play a role in attention. Example- advertising, they want to get your attention, some get your attention, some don"t, look at itunes/ apple. ( in this clip there is a l=picture of the itunes, color ups)

Related Questions

Gestalt psychology, from a perception viewpoint, states that thewhole is more than the sum of its parts. How our brain groupsthings together to make sense of an object based on prior knowledgeand memory is the basis of Gestalt psychology. Sometimes, weperceive something differently from what it really is, experiencingan optical illusion.

Explain the five laws of Gestalt perception. Find some examplesof optical illusions on the Internet. (Hint: Google the keywordsâGrand Illusion: Optical Illusionsâ to view several examples ofoptical illusions.) Select at least two examples of opticalillusions and explain how those illusions work on the basis ofGestalt psychology and its laws of perception.

Which of the following exerts the most influence on a consumers buying decisions?

	A.	Social class
	B.	Gender
	C.	Reference groups
	D.	Ethnicity

Opinion leaders are:

	A.	wealthy, highly-educated individuals.
	B.	usually the same individuals for all social classes.
	C.	people who influence others.
	D.	experts on high-involvement goods.

_____ is a process whereby a consumer notices certain stimuliand ignores others.

	A.	Stimulus generalization
	B.	Selective exposure
	C.	Cognitive dissonance
	D.	Selective retention

grayelephant34

Engineering Economy class. Please, when answering this problem, it will be more than appreciated if you can present the whole process (equations) before solving it. Just to understand better everything. Example: Present Value = 20,000(P/F, i, n)+45,000(A/F, i, n)(P/F, i, n)... Thanks in advance!

There are two manufacturing processes that can be used by a company to reduce energy losses in the equipment. The following cost information for these two processes is known:

	Process A	Process B
Initial Cost	$170,000	$220,000
Operation and Maintenance Cost	$7,000 quarterly	$5,000 quarterly
Useful Life (Life Cycle)	2 years	4 years
Residual Value	$30,000	$42,000

By doing the following analysis, select which manufacturing process must be selected (A or B):

a) Find the Present Value with an interest rate of 12% annually computed quarterly.

b) Quarterly equivalent uniform value with an interest rate of 8% annually computed quarterly

c) Capitalized Cost with an interest rate of 14% annually computed quarterly

d) Which manufacturing process must be selected

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American Studies 4420E Chapter Notes - Chapter 5: Kaleidoscope, Parallax

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