SMC219Y1 Chapter Notes - Chapter 4: Ikea, Bonnie Fuller, Dominick Fernow
30 Oct 2012
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Biagi chapter 4 magazines: targeting the audience. Sports illustrated is one of earliest magazines to anticipate today"s trend in magazines targeted to specific audience. These magazines cater articles and advertisings that reflect what each audience wants. Thus advertisers like that the readers are good targets for their products. Magazines give readers info they can"t get anywhere else! Glamour: top 10 women"s magazines, reaching <2 million readers every month. Maxim: aimed at young adult males, with 2. 5 readers (published by same company that produces rolling. Maxim also launched radio through sirius xm radio. Magazines reflect the surrounding culture and the characteristics of the society. As reader"s needs and lifestyles change, so do magazines. First newspaper was in 1741 (50yrs after first newspaper) in america by benjamin franklin & andrew. While newspapers cover daily crisis, magazines reach beyond parochial concerns of small communities to carry their cultural, political, and social ideas to help foster a national identity.
