SOC101Y1 Chapter Notes - Chapter 14: North American Free Trade Agreement, Canadian Content, Mass Media
Document Summary
Mass media: the technology that makes mass communication possible, it includes the printing press, radio, television, photocopier, and camera among others. Mass communication: the transmission of a message from a single source to multiple recipients at the same time. Modern communication have come to some degree, replace intimate contacts with more distant contacts more opportunities to communicate and gather information; however inequalities still exist in the access to and use of media resources. Interested in the way the mass media are organized and how this organization contributes to social equilibrium or stability. What is the role of media as a mechanism for informing, socializing and educating the public? . Media literacy and mass media consumption are important factors in modernization important less developed countries - like development of non-traditional (western knowledge) attitudes, work and leisure. More consumption of media means more knowledgeable and aim higher for children, hence media consumption indirectly brings about social change.
